Betty’s Little World ^_^

“If you’re going to blog, you need to have a relatively thick skin.”(Rick E. Bruner at Business Blog Consulting)

Facing negative, sometimes even malicious comments is part of blogging. It is a big challenge for corporate bloggers to equip themselves with skills on responding to negative feedback. More than that, though, they need to be capable enough to turn “negative” into “positive”.

I found a good example of how to do this at Fastlane Blog:

Someone called Steve G left eleven question marks in the comments part with a very obvious intention to disparage GM’s products. One day after that, Bob Lutz wrote:

“Steve G asked several frank questions about my post yesterday. First of all, thanks for your candid feedback. That’s what this blog is all about. And it also gives me a chance to respond when I see something off base, which I’m going to do right now!”… “I wish I could share pictures and details on what is in the pipeline and close to market, but I won’t. I just hope you will continue to watch what happens with as much interest for detail as you obviously are doing, and that you’ll be surprised at how much GM is at war — and not with itself anymore!”                                                                                

Kind of magnanimity, which notched up Lutz’s and GM’s reputation by a few points, isn’t it? Sometimes, it’s good to keep your enemies close.

I was shocked when I saw at Lynn’s blog that there were attacks in the blogosphere at the moment. So I think only “etiquette” is not enough, we need to be prepared to defend.

This entry was posted on Sunday, April 1st, 2007 at 4:33 am and is filed under Blogs Observation, Information About Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.